You will not believe what
happens in the 11th paragraph of this
article. But don’t skip ahead, yet.
In this age of clickbait and constant
distraction, we struggle to stay
focused at almost every turn. The
phone chimes and announces an
email. A colleague pops into your
cubicle and wants to chat. Or hey—
this other magazine article looks
interesting, too. It’s akin to having
a chorus of creatures howling at the
What’s up with our attention span?
Technology may be shrinking our ability to focus
top of their lungs at you.
How do we protect our fragile
attention spans when the world
around us chips away with each
advertisement, text message and
“Human beings have always
had problems with being easily
distracted,” says Dr. Brent
Macdonald, PhD, a Calgary
psychologist who specializes in
learning disabilities and anxiety.
“But today there are more things
competing for our attention—it feels
very difficult to focus at any one
Don’t surrender just yet—
Macdonald says several strategies can
keep the chaos at bay.
Clear away the visual clutter
Stimuli that draw your attention from
the task at hand, such as the weather
widget on your computer screen or
More things are competing for our attention, making it very difficult to focus on any one, says
psychologist Brent Macdonald.